Stepping up for EAD preparedness

SADA, Dairysafe, Dairy SA and Primary Producers SA participated in a facilitated workshop on ‘Public Information in an Emergency Animal Disease Response’ on Monday 20 March.


Hosted by PIRSA, the workshop detailed how national structures and processes, and public information (communications and media) work in an EAD response. Communications during a response was identified as a key priority at the EAD workshop held in August last year.


The workshop identified the challenges of managing information during a response, including the importance of consistency, accuracy and timeliness, as well as information needs, roles and responsibilities, with the ultimate goal of making sure that the target audience - our members and supply chain partners - receive the information they need.


SADA CEO Andrew Curtis, SADA Solution Broker Alison Amber, Dairysafe CEO Geoff Raven, Dairy SA Regional Manager Melissa Hunter and Primary Producers SA Communications Officer Paula Thompson attended the workshop.


SADA, Dairysafe, Dairy SA, PPSA and PIRSA will hold further discussions as preparedness continues in response communications. PIRSA has also hosted a workshop with Livestock SA and will hold one with Pork SA next month.


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