Dairy Australia's marketing and communications program contains three core programs.
1. Consumer marketing campaigns: Maintaining and building public trust
Marketing activity to maintain and build public trust aims to address consumer concerns about the dairy industry by providing transparent and factual information to equip them with the knowledge to make an informed opinion.
Dairy Australia also delivers campaigns that celebrate Australian dairy by reinforcing the many benefits of dairy across health and nutrition, communities and the economy.
2. Primary schools program: Influencer engagement - primary school teachers
Dairy Australia’s schools engagement program, Discover Dairy, provides innovative curriculum-linked programs and resources that enable teachers to educate students about the health benefits of dairy foods benefits, the farm to plate process and career opportunities in the dairy industry.
3. Healthcare professionals engagement
Dairy Australia’s health professional engagement program provides evidence-based tools and resources so health professionals can address patient concerns and recommend dairy.